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"People no longer make buying decisions based on the facts. They buy based on perception. They buy what they want to be associated with. Period. If your product or service is the best, then you must also do the best job to portray an image that attracts your target market. Let Wal-Mart have the commodities battle. We can craft brands that demand rock star profit margins and own their markets." - Kevin Miller It's not. You - must - showcase - an - image - that - people - want - to - associate - themselves - with. If your product or service really is the best in it's field, you will still go out of business if you don't make the effort to promote yourself correctly. If you don't, the inferior company will win. People DO judge a book by it's cover. And many of the greatest messages die in abscurity because the author thought their stellar writing and brilliance was the key. And that content got hidden behind a bad title, no tagline, and a cover that was wholly non compelling. You should be selling more, at a higher price, with less effort. You just have to stake your claim.
I am a dyed-in-the-wool marketing minded guy, always have been. It's how the Creator wired me. 'Marketing' is a broad term though, and there are many areas that are not my core competency. With any product or service, my mind hones in on 'that is compelling' OR..."that isn't - they should do X-Y-Z to differentiate themselves and make their offer more obvious and... compelling!" You have to create a specific offering that people recognize or you'll so easily get passed over. Every person's product or service is unique (it HAS to be), and there are some principles and structures used by the most successful that can be implemented for you. That's what I do. What's the difference between all the myriad of business ideas that people try to succeed with... and the shining stars of success? The right positioning and strategy. Most people try to do it all by themselves, and there is just little chance of big success when you wear every hat in your 'business.' You often have a skewed perspective when it comes to actually offering what you have to the world. It may be clear to you, but the biggest companies spend billions of dollars trying to get into the heads and minds of their prospects. My experience is that you need an unbiased expert to help you with positioning and strategy…and to varying extents…implementation and promotion. A great example is what Dan Miller (my father) and I did when we really began serious planning for this 212 Connection business network. We hired an outside consulting firm to the tune of $25,000 dollars to help us decide on our positioning, platform and strategy. We scrimped on some of our website design and even kept certain products and services out for the future when we could better afford them. But we knew success hung on the right planning at the beginning.
My consulting for your business is P-R-E-S-C-R-I-P-T-I-V-E. Theology is only as good as the actions taken as a result thereof. I do an audit of where you are with your business or ideas, find out about who you are and where you want to go…and I start prescribing. *8-26-08: This list has not had an update since mid 2007. Like the mechanic who doesn't have time to work on his own car, I haven't taken time to update my own 'positioning,' as I'm busy doing it for clients.
Some of my work as of late has gotten into corporate accounts, though I do take on a good many individual clients when it's a person and idea that intrigues me. Samples as of late: I'm happy to talk with anyone. If it's not a good fit or timing for me, I'll do my best to steer you to the best resources I know of. Please fill out the form on my Products & Services page and I'll get back with you shortly!
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Lynda has written 7 books on multiple topics, had a radio show on Focus On The Family and co-written a book with Christian recording artist Rebecca St. James. She came to me ready to build her brand. 
Derrick is a high-profile financial advisor with a thriving firm who turned his personal success in gaining affluent clients into a book that he positioned to be an Amazon #1 bestseller. He is a popular speaker for the financial advising industry, teaching and motivating other advisors. Derrick hired me to help him establish himself as an expert to the general public.
Jackie started her business from scratch, and her first step was taking my 
Nick is an incredible writer and speaker and produced a book titled "The Freshman 40" that is one of the best put together books I've seen in a long time. I've helped him refine his positioning and we are working on getting his website up to speed for a big launch. He has a wonderful niche and his book is already selling like hotcakes. 
Tom is a very well established coach and consultant in the corporate world, but came to me to niche and brand himself in Project Management. He is currently head Project Management trainer for the $5 billion 
Chuck has a flourishing coaching practice in Financial Services, Career and Business. He has a radio show in San Antonio, TX and is a master coach for 
Kent is an author and a man on fire lately. He's a sought after speaker, teacher and leader and is billed as "America's #1 Career Coach for Young Professionals". Kent has done a great job creating his brand, and he retained me to help him position his brand to the fullest and create a strategy to promote it.
Jim was a paid participant in my June, 2006 
Billie has had great success in taking a modest income and creating wealth for herself. She is passing this on to youth. She hired me to help revamp her coming book (which we are turning in to a workbook), create her logo and brand, and right now, begin work on her website.
Kirk & Deby claim the fame of having one of the most sung worship songs of all time, "We Bring The Sacrifice Of Praise." If you have ever been to an evangelical Christian church, chances are you know this song well. They are prolific writers, singers and worship leaders. Recently, a poem called ?The Dash? hit the big-time and traveled across the globe. The poem was made into a book, and Kirk wrote a song for it that now exists as a CD in the back cover! The hired me to position their 
Henry has been working with youth for many years and his heart is helping get the most out of volunteers. He brought me on from ground zero and is close to launch!
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